The OTB’s marketing committee is formulating a new organic campaign strategy that will put organic on the sustainability agenda for consumers and retailers.
OTB members can book tickets here. If you are not an OTB member and are interested in finding out more please email, Annie Seeley.
The approach will include PR, influencer and digital communications to ensure that retailers and consumers have organic top of mind as one of the solutions to our planet crisis.
The campaign will build on our experience and knowledge of what works, based on 10 years delivering successful marketing campaigns. To date, we have invested £9.4 million EU funds and OTB member funds to drive sales of organic.
The campaign will be revealed at our Annual Briefing on 12 March in London.
Agenda
The day will start at 9.30am with organic refreshments and presentations from 10am. We are expecting the day to end by 3pm.
This year’s briefing will include:
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Latest data from Kantar with insights on the organic consumer and trends
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Organic. Feed Your Happy campaign successes and achievements
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Organic 2020 campaign strategy plan reveal
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Networking organic lunch
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Workshops for OTB members to feedback on the campaign strategy and develop ways to engage in the campaign activity for all sectors, from food and drink to textiles, health and beauty and more.
