In an industry first, SunFresh Produce have launched a fully branded organic category across fruit, salad and vegetables in select Asda stores.
Customers have been looking for a retailer to showcase independently verified products with higher sustainability and ethical standards. SunFresh Produce are both B Corp and Soil Association certified and are the perfect fit for such a launch.
Feedback has been overwhelming in support of the new minimal packaging and simple design, with significantly reduced plastic across the range, and the ethical standards prominently displaying the Soil Association and B Corp certifications.
