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Pip Organic is leading the way as the first UK juice and smoothie brand to roll out a fully recyclable, bendable paper straw
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The paper straw is being rolled out across the entire range of drinks cartons
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The addition is in line with government legislation to ban plastic straws in 2021
Award-winning organic food and drink company Pip Organic is the first UK juice and smoothie brand to launch a fully recyclable, bendable paper straw, currently being rolled out across its entire range of 100% organic drinks cartons for kids.
With a ban on plastic straws imminent in 2021 in line with government legislation, the company is ahead of the game with its sustainable solution to the traditional plastic straw, trialling a paper version in February 2020 that bends just like its plastic counterpart. Now in full roll out with over one million packs produced through September, the brand is helping to take millions of plastic straws out of circulation before next year’s deadline.
“We are seeing continued requests from retail and hospitality operators for products that offer a sustainable solution, as well as being healthy and nutritious,” said Karen O’Neill, co-founder of Pip Organic. “We have trialled hundreds of straws for over two years with the aim of launching a paper straw that is not only sustainable but child-friendly too. We are absolutely thrilled to be the first juice and smoothie brand in the UK to roll out a bendable paper straw but ultimately, we hope that other brands will follow suit and we are now in the process of sharing our information with producers so that it is available to the wider drinks market.”
Known for its ‘no compromise’ approach to nutritious, yet delicious food and drink, Pip Organic has won numerous Great Taste Awards and is recognised as a Great Taste Producer. The brand was founded by husband and wife team Patrick and Karen, who strongly believe that families shouldn’t have to compromise on great taste for healthy, organic food and drink. “There’s no room for anything artificial in our products – we work with expert organic farmers to select the best produce that is as tasty as it is nutritious,” continues O’Neill. “That’s what makes Pip Organic special.”
The addition of the paper straw is just one part of Pip Organic’s wider mission to continually improve upon its offer. “It’s these innovations that will push the industry to keep putting sustainability at the top of the agenda, because that certainly is the case for the majority of consumers.” concludes O’Neill.
“As an organic business, sustainability is at the heart of our brand and we are constantly looking at how we can improve our range and packaging. The catering and hospitality industry saw the ban of the plastic straw on the 1st of Oct 2020 ahead of the retail ban which is due in July 2021. Our paper straw has been a focus for 3 years and we tested 100s of types of straws and after a successful trial of our paper straws in Feb this year, we are proud to announce that all our kids cartons are now being produced with paper straws on. Over a million packs have been produced through September and we estimate that by introducing our straw early, we will remove over 10 million plastic straws ahead of the ban. I am so proud of our team and partners that have supported us to make this happen.”
Visit the Pip Organic website here to see the full Pip Organic range and our current stockists
