By mid-October, Mr Organic’s new Leek & Potato Soup and Creamy Red Pepper Soup will be available in Waitrose in-store and online. These soups join a stellar line up in the organic brand’s soup range, which now has a total of eight soup SKUs. All of Mr Organic’s soups are made in-house in Italy, and these two new soups are no exception. Each soup is a source of fibre, made with organic vegetables and beans for extra protein. The Leek & Potato Soup is a smooth soup that contains tasty leeks, potatoes, and cannellini beans. Mr Organic’s Creamy Red Pepper Soup uses red peppers, juicy tomatoes, and red kidney beans to create a naturally creamy and warming meal.
Megan Love, Mr Organic’s Sales and Marketing Manager said, “Ever since Waitrose requested that we produce organic soups back in 2022, we have seen success which created the opportunity to expand the range. We hold a unique position since we make all our soups in house and can turn around NPD in a timely manner. We are excited that we can offer shoppers our new organic Leek & Potato Soups and Creamy Red Pepper Soups, the perfect mealtime solution that is also a source of fibre.”
The soups are packaged in 400g BPA-free tins. The Leek & Potato Soup is going to be listed in 158 Waitrose stores, and the Creamy Red Pepper Soup will be available in 256 Waitrose stores. Perfect for the cosy autumn and winter seasons, these two SKUs will retail for £1.95.
