Based on the latest data from the UKO & ORC Consumer Insights Report 2024, this session will examine where organic shoppers prefer to shop, how they navigate their purchasing decisions, and the key motivators driving their choices, such as health, sustainability, and ethical considerations.
It will also address the barriers to broader adoption of organic products, and explore the financial profiles of organic consumers, highlighting a surprisingly diverse range of income groups and spending patterns.
The webinar will reveal unexpected insights that challenge common assumptions about the organic consumer, providing fresh perspectives on the behaviour and priorities of today’s organic shoppers.
