Mr Organic, the Italian organic brand, has undergone a significant amount of change and in January 2025, they will be unveiling their new evolutionary logo and packaging. Their entire range of over 120 products will be switched over to new label designs, resulting in a cleaner, more modern look that will help the products stand out to shoppers. These new labels have developed after their recent unveil of their new look and feel and will be accompanied by an evolutionary development of their logo. The friendly Mr Organic face in the logo remains a big part of their branding and to increase brand recognition, most jarred products are packed with branded lids featuring the Mr Organic face. Their glass jars that contain their Pasta Sauces have also had an upgrade, being packed in a more premium jar.
With gut health being a very big trend in recent years, the new packaging will also showcase plant points. There are very few brands who currently feature plant points on-pack and by doing this, Mr Organic hopes to be a part of the new health movement to help people improve their microbiomes by eating 30 plants a week. These plant points will be displayed on applicable products, making it easier for people to count and diversify their diets.
Stephanie Lee, the Brand Manager at Mr Organic said, “We have been going through a rebranding process over the last two years. We spent a lot of time and effort figuring out how Mr Organic products can be more attractive to shoppers in-store and online. Our goal is to make Mr Organic more approachable and reliable, known for offering high quality, Italian organic products that are always going to be handy to have in the kitchen. We have also made a conscious decision to stay on top of health trends. Right now, there is a huge focus on gut health and research shows positive results in the microbiome by consuming 30 plants a week. We decided to include plant points on our packaging to help health-conscious consumers calculate their plant points to reach their goal each week.”
In addition to the rebranding, Mr Organic will be launching a new range of beans in glass jars in January. These new products include some of Mr Organic’s most popular Beans: Butter Beans, Lentils, Chickpeas, and Cannellini Beans. With the brand already offering 16 different organic Tinned Bean SKUs, this new range is primarily focused on taste. The new Beans in glass jars are cooked to perfection in Italy by Mr Organic’s bean connoisseur, Giovanni, who has added the perfect amount of salt to bring out the natural, delicious flavour of the beans.
