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Plant Points: Is Your Brand Making The Most of the Trend?

By 19 February 2025No Comments

Are You Leveraging your Brand for Plant Points?

You may have seen the recent increase in popularity of Plant Points, a simple concept that suggests eating at least 30 different plant foods per week can help promote a health gut microbiome. Research has shown that the greater the variety of plant-based foods in your diet, the richer your gut microbiome becomes, leading to a stronger immune system, better digestion, and even reduced inflammation.

Each unique plant food you eat counts as one Plant Point – and these can come from:

  • Vegetables (e.g., carrots, kale, peppers)
  • Fruits (e.g., apples, berries, citrus)
  • Whole grains (e.g., quinoa, oats, brown rice)
  • Nuts & seeds (e.g., almonds, chia seeds, walnuts)
  • Legumes & pulses (e.g., lentils, chickpeas, beans)
  • Herbs & spices (e.g., basil, turmeric, cinnamon)

But Here’s the Catch: Quality Matters

While eating a variety of plant foods is essential but, as we all know, how those foods are grown matters just as much. Which is why this is the perfect time for organic to take the spotlight. The key message is that while it is optimal to consume a diverse range of plants, if you are filling your plate with conventionally grown produce, you may be exposing your self to harmful pesticides, synthetic fertilisers and chemical residues that could undermine the health benefits of eating more plants.

We Need to Communicate Why Organic Plant Points Are Better

By choosing organic, you’re ensuring that your body gets all the benefits of Plant Points—without the unwanted chemicals. Here’s why organic makes a difference:

  • ✅ No Synthetic Pesticides & Herbicides – Many conventional crops are treated with synthetic pesticides, some of which have been linked to health concerns, including hormone disruption, neurological damage, and even cancer. A key concern is glyphosate, a widely used herbicide classified as a “probable human carcinogen” by the WHO. Organic farming avoids these harmful chemicals, reducing your exposure.
  • ✅ Better for Gut Health – Some pesticides, such as organophosphates, have been shown to negatively impact gut bacteria. Studies suggest that pesticide residues can disrupt the gut microbiome, potentially leading to digestive and immune issues. Organic food supports a healthier microbiome by eliminating synthetic chemical interference.
  • ✅ Higher Nutritional Value – Research indicates that organic fruits and vegetables often contain higher levels of antioxidants and essential nutrients compared to conventionally grown crops, making them a better nutritional choice.
  • ✅ No GMOs – Organic certification prohibits genetically modified organisms, ensuring that your food is as nature intended.
  • ✅ Better for the Planet – Organic farming supports healthier soils, protects biodiversity, and reduces pollution, making it a more sustainable choice for the environment.

How to Promote your Organic Plant Points

Look at your range of products and see what would count towards Organic Plant Points. Think of ways that people can easily add them to their diet and integrate them into recipes. You could do a comparison with your products and a conventionally grown one, or you could team up with a brand that complements your products. Do the conventionally grown version of your products feature on PAN UK’s Dirty Dozen list?

Get In Touch!

Send your content to us and we can share it across our B2C channels – www.ukorganic.org, Instagram, Facebook and X. We can facilitate cross category connections and promote competitions – just get in touch and we’ll take it from there!

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